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The Digital Sales Roadmap
Original price was: 30,00 €.27,00 €Current price is: 27,00 €.
In Stock
Λεπτομέρειες
| Σελίδες |
656 |
|---|---|
| ISBN13 |
978-618-202-243-6 |
| Έτος Έκδοσης |
2024 |
| Διαστάσεις |
17×24 cm |
| Εξώφυλλο |
Μαλακό Εξώφυλλο |
| Εσωτερικό Βιβλίου |
Ασπρόμαυρο |
| Γλώσσα |
English |
In Stock
“A comprehensive and insightful guide that demystifies the evolving landscape of sales in the digital era. George A. Labanaris provides actionable strategies and a fresh perspective that will empower sales professionals to thrive in today’s market.”
Predrag Zivkovic,
Co-Founder & Sales Director of TEOL PACK
“George A. Labanaris’s expertise shines through in this meticulously researched work. The Digital Sales Roadmap is a must-read for anyone seeking to understand the nuances of modern sales techniques and consumer behavior in the online world.”
Petros Theodorou,
CEO and Co-founder Theodoroubros LTD
“This book is a treasure trove of practical advice and real-world examples. George A. Labanaris masterfully bridges the gap between traditional sales principles and the innovative tools and platforms that define digital sales today.”
Kostas Raftis,
Sales Manager of Protogramma Informatics Greece, and Cyprus
“A thought-provoking and engaging exploration of the challenges and opportunities presented by digital sales. The Digital Sales Roadmap is an essential resource for sales professionals, marketers, and business leaders alike.”
Stavros Papadopoulos,
CEO, and Founder of Protogramma Informatics
“With a clear and concise writing style, George A. Labanaris delivers a compelling narrative that will resonate with both seasoned sales veterans and newcomers to the field. This book is a valuable addition to the literature on sales and marketing in the digital age.”
Evangelos Premetis,
CEO and Founder of iLoveit Digital Agency
“The Digital Sales Roadmap is an essential guide for the modern sales professional, offering an innovative vision for the future of the industry and a practical framework for harnessing the opportunities presented by the digital age, thereby achieving sustainable growth and leadership.”
Sotiris Papadopoulos,
Digital Marketing Manager of Protogramma informatics
“The Digital Sales Roadmap is your roadmap to success in the evolving sales landscape. This engaging resource equips sales professionals, marketers, and business leaders with the knowledge and tools needed to thrive in the digital age.”
Spilios Aristotelidis,
Sales trainer & E-shop manager @Starkstores.gr
Forward
Preface
How the Book is Organized
Introduction
From Digital Transformation to Sales Transformation
Part One
The Digital Sales Concept
The Digital Sales Concept: A Paradigm Shift in Modern Sales Methodology
Chapter 1
From Digital Transformation to Sales Transformation: Navigating the New Landscape of Selling
Chapter 2
What are Digital Sales? Principles, Strategies, and Tools for the Modern Seller
Chapter 3
The Changing Customer Journey: Understanding and Adapting to Digital Buyer Behavior
Chapter 4
The Demise of Traditional Sales: Why Outdated Tactics Fail in the Digital Age
Chapter 5
Benefits of Digital Sales: Increased Efficiency, Reach, and Customer Insights
Part Two
Selling in the Digital Era
Selling in the Digital Era
Chapter 6
The Essential Tools of Modern Selling: Explore the Range of Digital Sales Technologies and Platforms
Chapter 7
Building a Powerful Digital Persona: Discuss How to Cultivate a Strong Online Presence That Builds Trust and Authority
Chapter 8
Mastering Social Selling: Deep Dive into Leveraging Social Media for Lead Generation, Relationship Building, and Social Listening
Chapter 9
The Art of the Virtual Sales Meeting: Break Down Best Practices for Video-Driven Sales Interactions
Chapter 10
Data-Driven Selling: Focus on Using Analytics and Insights for Effective Decision-Making
Chapter 11
Content Marketing for Sales Success: Explore How High-Value Content Can Be Used as a Sales Tool
Chapter 12
The Main Digital Sales Channels: A Strategic Overview of Today’s Top Digital Sales Channels
Part Three
B2B Sales in the Digital Age
B2B Sales in the Digital Age
Chapter 13
The New B2B Landscape: The Rise of the Empowered Buyer
Chapter 14
Mastering Your B2B Digital Sales Toolkit: Harnessing Essential Sales Technologies
Chapter 15
The Power of Content in B2B Sales: Attracting and Nurturing Leads
Chapter 16
Mastering B2B Social Selling: Building Relationships on Digital Platforms
Chapter 17
Mastering the Virtual Sales Presentation in B2B: Techniques and Tools for Mastering a Persuasive Virtual Presentation
Chapter 18
Data-Driven B2B Selling: The Importance of Data in B2B Digital Sales
Chapter 19
The Digital B2B Sales Process: A Technology-Enabled Journey from Prospect to Customer
Chapter 20
The Digital B2B Value Proposition: Strategies for Effective Communication and Persuasion
Chapter 21
Measuring Success in B2B Digital Sales: Outline Key Performance Indicators for Sales Success
Chapter 22
The Evolving B2B Sales Landscape: AI, Automation, and Emerging Trends
Part Four
The Future of Sales in the Digital Age
The Future of Sales in the Digital Age
Chapter 23
The Essential Tools of Modern Selling: Explore the Range of Digital Sales Technologies and Platforms
Chapter 24
The Future of Sales: The Future of Selling is Here: Are You Ready?
Epilogue
Master the art and science of digital selling, or face irrelevance
Acknowledgements
About the Author
Selected Books / Bibliography / References
